Ryan's Rules #53: The best ideas in the world are useless if they're not put into action
It's 2 a.m., and you're lying in the dark with a thought so clear and so obvious that you can't believe nobody has done it yet. You grab your phone, thumb a note, and tell yourself, "Tomorrow, this changes everything."
Tomorrow comes. Life happens. The note stays there, buried between a grocery list and a reminder to call your dentist. Maybe you look at this note every once in a while and get a little buzz, it’s still a great idea. So much potential! One day you’ll do it.
Sound familiar? You're not alone. Most of us are sitting on a goldmine of unacted ideas. And the smarter you are, the more convincing your reasons to wait. The more you wait, the more worthless those ideas become.
History is not short on brilliant ideas that died before they could matter. In the 1970s, engineers at Xerox PARC invented the graphical user interface, the mouse, and the foundations of modern personal computing. Xerox, focused on its core photocopier business, never acted on it. Apple did. The rest is history.
Xerox had the better idea first. Apple did something about it. You could argue Apple borrowed the idea. You might even use a stronger word for it. It doesn't matter either way. One of those companies now has a market cap of about USD$400m and trades around USD$3 a share, the other has a market cap of over USD$4T (that’s right, trillion!) and trades at nearly USD$300 a share. How much was that idea worth again?
The gap between the initial idea and the outcome is where most value is lost. There’s a name for believing a plan is as good as its result, it’s called "the planning fallacy," and it traps even the smartest people into mistaking thinking for doing. Even if you are using AI to refine the idea, thinking about it more and more, crystalizing the idea and decomposing it into the simplest form, without putting it into action you’re still just planning.
An idea, no matter how sharp or clear, is just a hypothesis. It only becomes valuable when it is realized. And when your perfect idea hits reality, soon you may discover just how far from perfect it really is.
Why You Stall (It's Not Laziness)
Before I go into some ways to defeat the cycle of planning and perfecting, let’s be honest about why people don't turn thoughts into action.
Stalling on a good idea is rarely about laziness. More often, there’s three things that put pause to our efforts.
Fear of imperfection. The idea is perfect. When you bring the idea into reality, it’s going to have flaws. That can be terrifying. Imperfect could mean failure. Why bother trying if all that effort is going to lead to nothing? So the idea stays safe, pristine, and ultimately useless in the confines of your skull.
Decision fatigue. You might have heard this called analysis paralysis. If you don't know where to start, you’ll freeze. Big ideas come with big decisions. Big decisions feel overwhelming without a clear first step. Nobody is going to tell you where to start. This is a leap you have to make yourself.
The illusion of progress. Planning, researching, and talking about an idea all feel like work. You've probably heard it put this way: anything that isn't doing the thing is not doing the thing. Overused, maybe. Still true. All of these tasks create a false sense of progress. It makes you feel good about your idea. It teams up with the fear of imperfection and tells you to keep following this path because the other one could make you feel bad. You can get stuck in this rut for months, or even years, without producing anything real.
Understanding these roadblocks is not an excuse to indulge them. You are now armed with knowledge. You can identify when you are falling into each of these traps and do something about it.
The Most Practical Way to Start Is to Start
You don’t need a business plan. You don’t need funding. No team. No perfect moment. No polished schematics or marketing materials. All you need is to break the surface tension at the beginning. I’ve written before about overcoming inertia. At the risk of repeating myself, I’ll roll out the phrase “Tús maith leath na hoibre” again, “A good start is half the work.”
Everyone has a plan until they get punched in the mouth -- Mike Tyson
Five simple steps to get started.
Step 1: Write the idea down in one sentence
Not a paragraph. Not a one-pager. One sentence. If you cannot articulate your idea in a single sentence, it is not ready to be acted on yet. Clarity precedes action. Say the sentence out loud. How does it feel in your mouth? Record it and play it back to yourself. Does it make sense? Think of this as your 30 second elevator pitch. The thing you’d say to someone who asked you “What are you working on?” Or imagine you’re pitching it to someone from Dragon’s Den or Shark Tank. What’s the first thing you say to them after Hello?
Step 2: Identify the smallest possible proof of concept
Ask yourself: what is the tiniest version of this idea that you could test in the next 24 hours? Today or tomorrow. A phone call, a rough sketch, a landing page with no product behind it but with a link to collect emails. Something that makes the idea real in the physical world. Something that helps you validate that people are actually interested in your perfect idea. This helps you decide to put more effort in to making your idea a reality.
Step 3: Set a deadline
Give your idea a drop dead date. If the idea hasn’t taken one concrete step forward by this time, kill it. Target two weeks. If nothing happens with it, how likely is it ever going to move forward? Put a date on it. Stick to the plan. Note what you learned and move on. A solid deadline is one thing that really works for me.
Step 4: Tell someone you trust
Accountability is wildly underrated. Figure out who would be willing to act as an accountability buddy for your idea. Sharing your intention with someone you trust creates a social contract. They will keep you honest if you ask them to. That’s why you trust them. They might even bug the hell out of you. This transforms your idea into a commitment, and that will help change your thinking and drive action.
Step 5: Review and iterate, not perfect and launch
The first step isn’t a completed product. It may lead to success but it’s not going to happen overnight. But that first step gives you valuable information that you can use for the next steps. What did you learn? What needs to change? To quote von Moltke the Elder “No plan of operations extends with any certainty beyond the first encounter with the main enemy forces.” or if you prefer Mike Tyson's pithy words “Everyone has a plan until they get punched in the mouth.”
Imperfect action produces better ideas.
Conventional wisdom says the quality of an idea determines the quality of the outcome. It works the other way around. When you act on a rough idea, you encounter real-world friction. You meet the customer who tells you the thing you built is solving the wrong problem. Or that they don’t have that problem but they way you’ve solved it will map to something else they do. You discover a real opportunity hiding just behind the obvious one.
Action refines ideas rather than just making them real. Edison didn’t make a reliable lightbulb through superior thinking. He failed again and again. Each failure was an action that taught him something. The idea was the starting gun. The action and iteration was the race. One that required endurance. His idea wasn’t even unique, plenty of others were working on an electrical lightbulb. They even wanted them to last forever. Buy once and never again!
The people who change things (doesn’t matter if it’s industries, politics, whatever) are not always the ones with the best ideas at the start. They’re the ones who stayed in the game long enough for their ideas to turn into something great.
The Future Belongs to Those Who Do
In an age of generative AI, instant information, and global connectivity, ideas have never been cheaper or more abundant. Everyone has access to the same tools, the same knowledge, and increasingly, the same AI assistance. This truly brings some democracy into the equation. Before you give up and use this as an excuse not to do anything, remember, if you have the willingness and discipline to act on an idea you can go places.
The creators, founders, writers, and builders who will define the next decade are not sitting on better or worse ideas than you. They are simply closer to their starting line or have started already. They move first and adjust as they go. The first time they tried might not have been great but it existed. The second time, they learned fast and adjusted. And so on.
That is a learnable skill. Not a personality trait. Not a genetic gift. A habit, built one small action at a time.
Your ideas matter. They are worth protecting and worth pursuing. But you don’t protect an idea by keeping it in your head or notebook. That’s a slow, comfortable way to let those ideas wither and die.
The best idea you have ever had is sitting somewhere between your imagination and the world. The only thing standing between those two places is a first step small enough to take today.
What's the one idea you've been sitting on the longest? What's the smallest action you could take on it before the end of the day? Do that. Make something happen.
Ryan's Rules #53: The best ideas in the world are useless if they're not put into action
Reviewed by shaner
on
June 26, 2026
Rating: 5
